Timely Addition of Human-Perceptible Audio to Mask an Audio Watermark

ABSTRACT

A method and system for adding overtly human-perceptible supplemental audio content into a media stream to help mask audio effects of an audio watermark in the media stream. A method involves receiving a media stream that defines a sequence of audio content presentable by a content presentation device, modifying the media stream to produce a modified media stream that defines the sequence of audio content, and outputting the modified media stream for presentation by the content presentation device. The modified media stream includes an audio watermark that is machine-detectable to trigger an interactive event. Further, the act of modifying the media stream involves adding into the media stream supplemental audio content coincident with the audio watermark, to help mask the audio watermark in the modified media stream during presentation of the modified media stream by the content presentation device.

REFERENCE TO RELATED APPLICATION

This is a continuation of U.S. patent application Ser. No. 15/929,236,filed Mar. 3, 2020, the entirety of which is hereby incorporated byreference.

BACKGROUND

A typical media client operates to receive an analog or digital mediastream representing media content such as video and/or audio content andto process the media stream for presentation by the media client or anassociated entity on a user interface such as a display screen and/or anaudio speaker. Examples of such media clients could include televisions,computer monitors, projection systems, loudspeakers, headphones, set topboxes (e.g. cable or satellite TV receivers), digital video recorders,radios, personal computers, mobile communication devices, gamingconsoles, streaming media players, and/or combinations of these or otherdevices.

By way of example, a television could receive a broadcast stream (e.g.,over the air, from a set top box, through an Internet connection, or inanother manner) and could present the media content of that broadcaststream to a user. As another example, a set top box could receive abroadcast stream from a Multi-channel Video Program Distributor (MVPD)and could output the media content of that stream via a High-DefinitionMultimedia Interface (HDMI) cable or other interface to a televisionand/or audio/video receiver for playout. As still another example, adigital video or audio recorder could likewise receive a broadcaststream but could store the broadcast stream for later playout. And asyet another example a loudspeaker or headphones could receive abroadcast audio stream from a radio, computer, or other device, andcould present the audio content of that stream to a user. Numerous otherexamples are possible as well.

SUMMARY

When a media stream that includes at least audio content is transmittedto a media client to be processed for presentation, it may be desirableto include in the media stream an audio watermark that the media clientor another entity could detect as a trigger for initiating aninteractive event.

For example, it may be desirable to insert an audio watermark into a TVbroadcast stream so that, during playout of the broadcast stream by arecipient TV, the recipient TV or second device (e.g., a cell phone,tablet, or smart watch within audio range of the TV) could detect theaudio watermark and responsively initiate an interactive event relatedto content of the broadcast stream. For instance, if a broadcast streamincludes an advertisement for a good or service (whether by productplacement in programming, or in a commercial break), it may be desirableto insert into the broadcast stream an audio watermark that would causethe recipient TV or second device to present an actionable prompt (e.g.,video prompt or voice-command prompt) to which a user could respond inorder to visit an online-store where the user can buy the advertisedgood or service or an item related to the advertised good or service.

Unfortunately, however, it could be impractical to insert an audiowatermark at a desired time point in the media stream, such as at orjust preceding a time in the media stream where it would make sense totrigger the desired interactive event. In the above example, forinstance, it could be impractical to insert the audio watermark into theTV broadcast stream at or near a time point where the good or service isadvertised in the broadcast stream, to trigger presentation of anassociated prompt for user action at or near the time of playout of thatadvertisement.

Inserting the audio watermark at a desired time point in the mediastream could be impractical because, depending on the underlying audiocontent of the media stream where the audio watermark would be inserted,the audio watermark itself may be human perceptible.

In particular, an audio watermark could comprise a sequence of sin wavesthat represent data, and adding that sequence of sin waves into theunderlying audio content of the media stream could distort theunderlying audio content, as the sin waves may constructively and/ordestructively interfere with the audio waveform of the underlying audiocontent. That distortion of the underlying audio content may or may notbe human perceptible. For instance, if the underlying audio content isloud white noise (e.g., as with the sound of applause), then the addedsin waves of the audio watermark would probably not be humanperceptible. But if the underlying audio content is more discrete or lowlevel, then the added sin waves of the audio watermark may more likelybe human perceptible.

When an entity seeks to insert an audio watermark at a desired timepoint in a media stream, the entity may first analyze the underlyingaudio content at that time point in the media stream to determinewhether the audio watermark would be threshold human perceptiblethere—such as whether the audio watermark combined with the underlyingaudio content at that time point would interfere with the underlyingaudio content to a threshold human-perceptible extent. And the entitymay then insert the audio watermark at that time point contingent uponthe determination being that that the resulting interference would notbe threshold human-perceptible, to help minimize the risk that a personmay perceive distortion in the underlying audio content resulting fromthe added audio watermark.

Unfortunately, this means that there is no guarantee that the entitycould insert the audio watermark at the desired time point in the mediastream. There may be at least some situations where inserting of theaudio watermark at the desired time point would create the thresholdhuman-perceptible audio distortion and therefore where the entitydecides to not add the audio watermark at that desired time point.

Disclosed herein is a mechanism to help address this technical problem.

In accordance with the disclosure, a system will add into a media streamsome overtly human-perceptible supplemental audio content that iscoincident in time with an audio watermark in the media stream.Optimally, this supplemental audio content can thereby help to mask anyhuman-perceptible effects of the audio watermark on the underlying audiocontent, as a human user who would hear such an effect of the audiowatermark would instead hear the combination of the audio watermark andthe overtly human-perceptible supplemental audio content, in place of ortogether with the underlying audio content.

Furthermore, the added supplemental audio content could be an audio cuefor notifying a human user of the interactive event that is or will betriggered by the coincident audio watermark. For example, thesupplemental audio content could be an alert sound, such as ringing,buzzing, or one or more other tones or audio recordings, that couldsignify occurrence of the interactive event. Where the audio watermarktriggers presentation of a prompt for a user to purchase a good orservice related to a current or upcoming advertisement in the mediastream, for instance, such an audio cue could alert a user to thepresentation of that prompt.

Having the added supplemental audio content be an audio cue that alertsa user to the interactive event triggered by the audio watermark canoptimally give the supplemental audio content a human-perceptiblepurpose, justifying the added presence of the supplemental audio contentfrom the perspective of a human listener. Namely as a person islistening to the media stream being played out, the person can hear theadded supplemental media content as the audio cue, while thesupplemental media content also happens to be masking the audio effectof the audio watermark on the underlying audio content of the mediastream.

Further, in a scenario where the added supplemental audio content is anaudio cue for alerting a user to interactive event, the supplementalaudio content could be structured as audio that matches a characteristicof the interactive event. For instance, in conjunction with a commercialfor a carbonated beverage, if the audio watermark triggers presentationof a prompt for a user to purchase the advertised beverage or anassociated good or service, the supplemental audio content that is addedcoincident with that audio watermark could be the popping sound of asoda can opening. That supplemental audio content could thus not onlyhelp mask the audio effect of the audio watermark but could function asa themed, entertaining cue for the user to notice and/or respond to thebeverage-purchase prompt.

These as well as other aspects, advantages, and alternatives will becomeapparent to those of ordinary skill in the art by reading the followingdetailed description, with reference where appropriate to theaccompanying drawings. Further, it should be understood that thedescriptions provided in this summary and below are intended toillustrate the invention by way of example only and not by way oflimitation.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 is a simplified block diagram of an example system in whichvarious disclosed principles can be applied.

FIG. 2 is another simplified block diagram of an example system in whichvarious disclosed principles can be applied.

FIG. 3 is timing diagram depicting underlying audio content of a mediastream and an audio watermark that would be added into a segment of themedia stream.

FIG. 4 is a variation of the timing diagram of FIG. 3, showing overtlyhuman-perceptible supplemental audio content that would be added to themedia stream with time positioning coincident with the audio watermark,to help mask audio effects of the audio watermark on the underlyingaudio content of the media stream.

FIG. 5 is a flow chart depicting a method that could be carried out inaccordance with the disclosure.

FIG. 6 is a simplified block diagram of an example system operable inaccordance with the disclosure.

FIG. 7 is a simplified block diagram of an example content presentationdevice operable in accordance with the disclosure.

DETAILED DESCRIPTION

Referring to the drawings, as noted above, FIG. 1 is a simplified blockdiagram of an example system in which various disclosed principles canbe applied. It will be understood, however, that this and otherarrangements and processes described herein can take various otherforms. For instance, elements and operations can be re-ordered,distributed, replicated, combined, omitted, added, or otherwisemodified. Further, it will be understood that functions described hereinas being carried out by one or more entities could be implemented byand/or on behalf of those entities, through hardware, firmware, and/orsoftware, such as by one or more processing units executing programinstructions or the like.

As shown in FIG. 1, the example system includes one or more mediacontent sources 100 (e.g., broadcasters, web servers, etc.), one or moremedia content distributors 102 (e.g., MVPDs, such as cable providers,satellite providers, over-the-air broadcast providers, web aggregators,etc.), one or more media content receivers 104 (e.g., cable receivers,satellite receivers, over-the-air broadcast receivers, computers orother streaming media receivers, etc.), and one or more clients orcontent presentation devices 106 (e.g., TVs or other display devices,loudspeakers or other audio output devices, etc.) Further, a contentpresentation device 106 could have an integrated receiver 104.

In an example implementation, the media content sources 100 could benational broadcasters, such as ABC, NBC, CBS, FOX, HBO, and CNN, themedia content distributors 102 could be local affiliates and/or otherlocal content distributors in designated market areas (DMAs), and thereceivers 104 and content presentation devices 106 could then besituated at customer premises, such as homes or business establishments.

With this or other arrangements, the content sources 100 could delivermedia content to the content distributors 102, the content distributors102 could distribute the media content to receivers 104 at customerpremises, the receivers 104 could output the media content forpresentation by content presentation devices 106, and the contentpresentation devices could present the media content. For example, thecontent sources 100 could deliver linear media streams to the mediadistributors 102, and the media distributors 102 could then distributethe media streams on discrete channels (e.g., particular frequencies orother defined channels) and/or on-demand to the receivers 104 atcustomer premises. Each receiver could then output a user-requestedmedia stream, such as the media stream of a user-requested channel, forpresentation by a content presentation device 106. And the contentpresentation device 106 could present the media stream.

When a content presentation device 106 is presenting a media stream, itmay be useful in certain situations to initiate an interactive event inrelation to the media-stream presentation.

As noted above, without limitation, the interactive event could involvepresentation of a prompt for user input or other user action, such as aprompt for a user to purchase a good or service related to content ofthe media stream. In an example implementation, initiating such aninteractive event could involve the content presentation device or anassociated receiver or other device superimposing onto the underlyingcontent of the media stream a video and/or audio overlay that definesthe prompt, possibly as an actionable video button or voice-commandprompt. That way, as the content presentation device is presenting themedia stream, the content presentation device would present theinteractive prompt together with the underlying content of the mediastream. Alternatively or additionally, while the content presentationdevice is presenting the media stream, a second device such as a user'scell phone, tablet, or smart watch could present a similar prompt on auser interface of the second device. Other examples of interactiveevents, not limited to purchasing of a good or service related to themedia stream, and not limited to such prompting, could be possible aswell.

As further noted above, one way to trigger initiation of an interactiveevent during presentation of the media stream is to include in the mediastream a watermark that a computing system could detect and respond toby initiating the interactive event.

As is known in the art, watermarking typically involves permanentlyencoding or otherwise incorporating information into media content in amanner that enables the information to be extracted from the mediacontent by a device that receives the media content. This is in contrastto inserting such information into a transport-stream packet header orthe like without incorporating the information into the underlying mediacontent itself. Typically, watermarking permanently changes the mediacontent and may be impractical or impossible to remove.

More particularly, watermarking media content could involveincorporating into the media content a code or other data thatrepresents or can be mapped to information. With the example above, forinstance, watermarking could involve incorporating into the mediacontent a code that, when detected by a recipient device, could causethe device to take action for initiating an interactive event, such asfor presenting a user prompt or the like. For example, the recipientdevice could detect the watermarked code in the media content and, byreference to local mapping data or by querying a mapping server or otherentity, could map that code to an action trigger or other logicaccording to which the device would take the action for initiating theinteractive event. In an example implementation, a watermark code couldbe on the order of 24 bits.

At issue for present purposes is an audio watermark, i.e., watermarkingdone in audio of the media stream. As noted above, audio watermarking amedia stream could involve adding to the underlying audio content of themedia stream an audio waveform that represents the code or other data tobe conveyed. Such an audio waveform could represent the code or otherdata through any of a variety of modulation techniques now known orlater developed, examples of which include, without limitation,amplitude modulation, frequency modulation, and phase modulation.Therefore, the audio waveform of the watermark could comprise a sequenceof sin waves that cooperatively represent the code or other data.Further, the sequence of sin waves could start with or have pre-pended apredefined waveform defining a sync symbol indicating the presence ofthe watermark.

As a device receives the media stream, the device could evaluate theaudio of the media stream in search of the presence of an audiowatermark. For instance, the device could run a fast Fourier transform(FFT) to convert a time-space representation of the audio waveform intoits constituent frequency components, identifying frequencies thatcontain threshold energy, and looking for predefined sequences. Upondetecting a sync symbol indicating presence of the watermark, the devicecould then decode the watermark to extract the code or other datarepresented by the watermark. Other audio watermark encoding anddetection processes are possible as well.

In an example implementation as noted above, such an audio watermarkcould be inserted at a desired time position in the media stream. Forexample, in a scenario where the audio watermark will trigger aninteractive event related to specific content of the media stream suchas a particular advertisement in the media stream, the audio watermarkcould be inserted in the media stream at a time point that is at or justpreceding the occurrence of that specific content of the media stream.More particularly, the audio watermark could be placed in the mediastream near in time to when the interactive event is to occur, possiblyconsidering any delay period for triggering the interactive event upondetecting the watermark.

FIG. 2 shows an example system in which a which an audio watermark couldbe added to audio of a media stream at a desired time point, and where adownstream entity could then detect that audio watermark in the mediastream and responsively take action to trigger an interactive event.

In particular, FIG. 2 illustrates an example media distribution pathalong which a media stream could be conveyed from a content source 200to a content presentation device 206 and perhaps further to a seconddevice 208 within audio range of the content presentation device 206. Inthe arrangement shown, the content source 200 transmits the media streamto a content distribution system 202, and the content distributionsystem then transmits the media stream in real time or on demand tocustomer premises equipment such as a receiver 204 serving or integratedwith the content presentation device 206. The content presentationdevice 206 then plays out the media stream to a human user 210. Further,the second device 208 within audio range of the playout by the contentpresentation device 206 could receive and process at least theplayed-out audio of the media stream.

In an example implementation, the media stream could be one selected bythe user 210 for playout by the content presentation device 206. Forinstance, the user 210 might operate a remote control to direct thereceiver 204 to provide a particular channel that carries the mediastream, and the receiver 204 might responsively obtain the media streamof that channel from the content distribution system 202 and output thatmedia stream for presentation by the content presentation device 206.Alternatively, the media stream might be one that the receiverpreviously received and stored for later playout, and the user mightdirect playout of that previously stored media stream.

The media stream at issue could be conveyed in digital form along muchof the media distribution path. For example, the media stream could bedigitized and transmitted in a packet-based transport stream from thecontent source 200 to the content distribution system 202 and from thecontent distribution system 202 to the receiver 204. And as the receiver204 receives and/or outputs the transport stream, the receiver couldextract the digitized media stream from the transport stream and conveythe extracted digitized media stream through a local interface orinternally to the content presentation device 206 for playout. And asthe content presentation device 206 receive the media stream, thecontent presentation device 206 could convert the digitized media streamto analog form and could present the content of the media stream to user210.

Further, the media stream could comprise both video and audiocomponents, or at least an audio component. An example video componentcould comprise a sequence of video frames defining video content thatthe content presentation device could present on a display screen forviewing by the user 210. And an example audio component could comprisean audio track (e.g., corresponding with a video track) defining audiocontent that the content presentation device could present through asound speaker or other audio output mechanism, to be heard by the user210 and possibly received by a microphone or other audio input mechanismof the second device 208.

Still further, the media stream could comprise both program content andadvertising content. For instance, the media stream might be a TVbroadcast stream that includes one or more TV programs with interspersedcommercial breaks or with product or service placement within the TVprogram content. Alternatively, the media stream could take other forms.

With this example arrangement, any of the various illustrated entitiesin the media distribution path could insert the audio watermark at adesired time point in the media stream.

Further, any such entity might do so in response to a determination thatthe media stream contains content in relation to which it may bedesirable to trigger the interactive event. For instance, an entitymight insert the audio watermark into the media stream at or near a timepoint in the media stream of a commercial that advertises a good orservice, with the audio watermark causing a downstream recipient deviceto trigger an interactive event related to that good or service, such aspresenting a user prompt for a user to obtain more information about thegood or service and/or to purchase the good or service.

By way of example, the content source 200 or content distribution system202 could insert the audio watermark in the media stream in response toinserting of the commercial into the media stream. For instance,equipment of the content source 200 or content distribution system 202may be responsible for inserting the commercial into the media stream inthe first place. In response to inserting of the commercial into themedia stream, that or other equipment of the content source 200 orcontent distribution system 202 could thus also insert into the mediastream, at or near the time point of the commercial in the media stream,an audio watermark for triggering the interactive event related to thecommercial.

As another example, a media client such as the receiver 204 or contentpresentation device 206 could insert the audio watermark into the mediastream in response to detecting of preexisting presence of thecommercial in the media stream. For instance, the media client couldengage in out-of-band communication with a network-based automaticcontent recognition (ACR) system 212 that detects the presence of thecommercial in the media stream as the media stream is en route to themedia client and that responsively causes the media client to insert theaudio watermark into the media stream at or near the time of thecommercial.

The out-of-band communication between the media client and the ACRsystem 212 could be through a broadband network 214 such as theInternet. Given typical transmission delay for transmission of mediacontent along the media distribution path to the media client, thisout-of-band communication may allow the ACR system 212 to give the mediaclient advanced notice of the coming commercial and/or time point wherethe media client should insert the audio watermark into the mediastream.

In this process, the ACR system 212 could use any of a variety oftechnique to detect presence of the commercial in the media stream thatis en route to the media client. By way of example, the ACR system 212could use digital fingerprint matching to detect presence of thecommercial, by comparing pre-provisioned digital fingerprints of thecommercial with digital reference fingerprints of the media stream thatis en route to the media client.

To facilitate this, the ACR system 212 could include or interwork with afingerprint-capture engine 216 that receives from the content source 200a copy of the media stream that is en route to the media client and thatgenerates digital reference fingerprints of the audio and/or videocontent of that media stream. Further, the ACR system 212 could includea fingerprint-matching server 218 that is pre-provisioned with digitalfingerprints of the commercial and that regularly compares thosefingerprints with the generated reference fingerprints of the mediastream en route to the media client, in an effort to detect presence ofthe commercial in that media stream.

Upon finding a fingerprint match with sufficient certainty, the ACRsystem 212 could thus conclude that the commercial is present in themedia stream being received by the media client. And through network214, the ACR system 212 could responsively inform the media client ofthat fact and could inform the media client of the time point in themedia stream where the commercial is present and/or where in timerelation to that time point in the media stream the media client shouldinsert the audio watermark. The media client could then responsivelyinsert the audio watermark into the media stream at or near theindicated time point.

For the ACR system 212 to carry out this process, the ACR system 212 mayneed to know in the first place which media stream is being received bythe media client, so that the ACR system 212 can conduct the fingerprintmatching with respect to reference fingerprints of that particular mediastream. To facilitate this, the media client could also include afingerprint-generator that generates query digital fingerprints of themedia stream as the media client receives the media stream, and mediaclient could regularly transmit those query fingerprints to the ACRsystem 212. The ACR system 212 could then regularly compare those queryfingerprints with reference fingerprints generated by thefingerprint-capture engine 216 respectively for each of various mediastreams output by content source 200 and/or by one or more other contentsources. And upon finding with sufficient certainty that the queryfingerprints match the reference fingerprints of a given media stream,the ACR system 212 could conclude that that given media stream is themedia stream being received by the media client.

Further, in this process, the ACR system 212 could inform the mediaclient in various ways what the time point is of the commercial in themedia stream and/or where in time relation to that time point the mediaclient should insert the audio watermark. For instance, the ACR system212 could determine time when the ACR system 212 detected the commercialaccording to a clock at the ACR system 212, and the ACR system 212 orthe media client could map that time to a time according to a clock atthe media client, accounting for the transmission delay along the mediadistribution path. Alternatively, if frames of the media stream aretimestamped, the reference fingerprints could be correspondinglytimestamped, and the ACR system 212 could inform the media client of thetimestamp of a start of the commercial in the media stream. With theseor other processes, the media client could then insert the audiowatermark into the media stream at or in relation to the indicated timepoint.

As yet another example, the content distribution system 202 might insertthe audio watermark into the media stream in response to detectingpreexisting presence of the commercial in the media stream. Here too,the ACR system 212 could operate to detect presence of the commercial inthe media stream that is en route to the media client. The ACR system212 could then responsively inform the content distribution system 202of that fact and could likewise inform the content distribution system202 of the time point in the media stream where the commercial ispresent and/or where in time relation to the commercial in the mediastream the content distribution system should insert the audiowatermark. And the content distribution system could then responsivelyinsert the audio watermark into the media stream at or near that timepoint.

In these fingerprint-based ACR processes, digital fingerprinting couldbe done with respect to video and/or audio as applicable for a givenmedia stream. Digital fingerprinting with respect to video, forinstance, could apply on a per video frame basis and could involveestablishing a representation of luminosity and/or other videocharacteristics. By way of example, for a given video frame, afingerprint generator could programmatically divide the frame into agrid, and the fingerprint generator could measure luminosity of theframe per grid cell and generate a bit string with each bit or series ofbits representing luminosity of a respective grid cell, or representinga weighted difference between the luminosity of certain defined pairs ofthe grid cells, or the like. Further, the fingerprint generator couldapply this process continually to generate the digital fingerprint overtime as a sequence of fingerprints (e.g., as a fingerprint stream). Forinstance, the fingerprint generator could apply this process to eachframe, to each key frame, periodically, or on another defined basis,with each frame's bit string defining a digital fingerprint and/or witha specified hash, combination or series of such bit strings or otherrepresentative values defining a digital fingerprint, on a slidingwindow basis. Other digital fingerprinting mechanisms, includingpossibly audio fingerprinting, could be used as well.

Fingerprint-matching could also take various forms. By way of example,to compare digital fingerprints, the fingerprint-matching server 218could compare corresponding portions of the fingerprints with each otherto determine whether the portions match exactly or within definedtolerances. For example, the server could compute a maximum deviationbetween the fingerprints and determine if the maximum deviation iswithin a predefined tolerance. If the fingerprints are binary, thiscould be a Boolean determination or could involve computing a Hammingdistance (as a count of mismatches between respective bit locations inthe fingerprints). And if the fingerprints are more complex values, suchas decimal values or vectors (e.g., grey values per video frame region),this could involve determining a distance between the values or vectors.Other examples are possible as well.

In an example implementation, once the audio watermark has been insertedinto the media stream, any of various downstream entities could thendetect presence of the watermark in the media stream and couldresponsively trigger the interactive event as discussed above.

By way of example, if the audio watermark has been inserted into themedia stream before the media stream is being processed by the contentpresentation device 206 for playout (e.g., if the audio watermark wasinserted by the content source 200, the content distribution system 202,or the receiver 204), then the content presentation device 206 coulddetect the audio watermark in the media stream and could responsivelytake action to initiate the interactive event. The content presentationdevice 206 could detect the audio watermark by evaluating the analogaudio waveform of the media stream and/or perhaps by analyzing adigitized version of the audio waveform if the digitized versionadequately represents the waveform to enable detection of the watermark.

For instance, upon detecting presence of the audio watermark, thecontent presentation device 206 could extract a code represented by theaudio watermark as noted above, and the content presentation device 206could map that extracted code to the action to be taken, or could querya code-mapping server 220 via the network 214. The code-mapping server220 could store mapping data, such as a table or more complicatedrelational database or the like, that maps various watermark codes toassociated actions.

The code-mapping server 220 might, for instance, map the extracted codeto both (i) an action to be taken by the content presentation device 206and (ii) associated supplemental content that the content presentationdevice 206 could obtain from a supplemental-content server 222 tofacilitate taking the action. Thus, based on the extracted code, thecode-mapping server 220 might return to the content presentation device206 an action directive that is interpretable by the contentpresentation device 206 to carry out a particular action for initiatingthe interactive event, and the code-mapping server 220 might also returnto the content presentation device a network address (e.g., universalresource locator (URL) of the supplemental content for the contentpresentation device 206 to obtain.

Without limitation, the supplemental content could be structured as amarkup document, such as a hypertext markup language (HTML) documentthat defines a video overlay use interface with one or more actionableelements, and the content presentation device 206 could be programmedwith a web browser application that is executable to render that markupdocument and/or with other logic executable to present the defined videooverlay over the underlying video content of the media stream beingpresented. Such a video overlay may present information related to theadvertised good or service and may include a hyperlinked button that theuser 210 could invoke by use of a remote control or touch screen, whichmay cause the web browser application to navigate to and present a webpage of an online store where the user 210 could purchase the good orservice, among other possibilities.

As another example, if the audio watermark has been inserted into themedia stream before the media stream arrives at the receiver 204 (e.g.,if the audio watermark was inserted by the content source 200 or thecontent distribution system 202), then the receiver 204 could detect theaudio watermark in the media stream and could responsively take actionto initiate the interactive event. The receiver 204 could detect theaudio watermark by converting digitized audio of the media stream toanalog form and evaluating that analog waveform, and/or likewise byevaluating the digitized version of the waveform.

As with the content presentation device 206, the receiver 204 could thenextract the code from the watermark and map that code to an action andperhaps associated supplemental content. The receiver 204 could thenmodify the media stream en route to the content presentation device 206to add a video overlay defining a user interface like that describedabove, so that when the content presentation device 206 presents thevideo of the media stream, the content presentation device would presentthe overlay with it.

As still another example, if the audio watermark has been inserted intothe media stream before the media stream arrives at the contentdistribution system 202 (e.g., if the audio watermark was inserted bythe content source 200), then the content distribution system 202 coulddetect the audio watermark in the media stream and could responsivelytake action to initiate the interactive event. The operations involvedhere could be similar to those described above with respect to thereceiver 204.

As yet another example, assuming the audio watermark has been insertedinto the media stream by the time the content presentation device playsout the audio of the media stream (e.g., if the audio watermark wasinserted by the content source 200, the content distribution system 202,the receiver 204, or the content presentation device 206), then thesecond device 208 could receive the played-out audio of the media streamand could detect the audio watermark in the media stream andresponsively take action to initiate the interactive event.

As noted above, the second device 208 might be a device such as a cellphone, tablet, or smart watch operated by the user 210. The seconddevice 208 could include a microphone that receives audio from itsenvironment, to enable the second device to evaluate the audio forpresence of the audio watermark. Thus, if the microphone of the seconddevice 208 is positioned close enough to the audio-output mechanism(e.g., speaker) of the content presentation device 206 when the contentpresentation device is presenting the audio of the media stream, thesecond device 208 could receive the audio of the media stream beingplayed out and could detect in that received audio the audio watermark.

Responsive to detecting the audio watermark in the media stream, thesecond device 208 could take action similar to the action noted abovethat could be taken by the content presentation device 206 For instance,the second device 208 could likewise map the watermarked code to anaction and user-interface to present, possibly as a video and/or audiooverlay on top of any content currently being presented by the seconddevice. And here too, the user interface could define a call to actionfor the user 210, possibly prompting the user to visit a page that mayprovide information related to the commercial in the media stream, amongother possibilities.

As discussed above, inserting the audio watermark into the audio of themedia stream could involve adding to the underlying audio content of themedia stream the audio waveform of the audio watermark. But as furthernoted above, the addition of this watermark waveform couldconstructively and/or destructively interfere with the waveform of theunderlying audio content of the media stream, which could result inaudio distortion that could be perceptible to the user 210.

FIG. 3 illustrates this by way of example. Namely, FIG. 3 shows anexample underlying audio waveform of the media stream and shows thewatermark waveform occupying a range of time coincident with a segmentof the underlying audio waveform. Combining the watermark waveform withthat segment of the underlying audio waveform could result in distortionof the underlying audio waveform. For instance, portions of thewatermark waveform may constructively interfere with portions of theunderlying audio waveform, and/or portions of the watermark waveform maydestructively interfere with the underlying audio waveform, with suchinterference cooperatively resulting in distortions such as volumechanges, noise, or the like. And as the user 210 is listening tocontinuous audio of the media stream being played out, the user 210 maytherefore hear this distortion, which is undesirable.

According to the present disclosure, as noted above, a computing systemcould help overcome this problem by adding into the media stream someovertly human-perceptible supplemental audio content placed coincidentin time with the audio watermark. The point here is that thesupplemental audio content can mask the perceptible audio effect of theaudio watermark, since the user 210 could hear the supplemental audiocontent as a more intentional disruption of the underlying audio contentof the media stream. Although the audio watermark may have a distortingeffect on the supplemental audio content, that distortion would notmerely be an interruption of the continuous underlying audio content ofthe media stream but would rather become part of the intentionallyinserted supplemental audio content.

Further, as noted above, the added supplemental audio content could alsoserve as a human-perceptible cue for the interactive event that theaudio watermark triggers. Namely, the supplemental audio content couldserve to alert the user 210 to interactive event, which might helpdirect the user's attention to a presented video overlay or the likerelated to the interactive event.

The supplemental audio content could be a sound such as a buzzer, bell,tone sequence, speech, animal sound, or a recording of any sort of soundeffect that might be of interest. Optimally, the supplemental audiocontent should be of sufficient amplitude to serve the presentpurpose(s). Further, as noted above, the supplemental audio contentcould be themed with one or more characteristics related to theinteractive event, such as by being an audio recording of a soundrelated to an advertised good or service to which the interactive eventmay relate, among other possibilities.

FIG. 4 illustrates how this could work in practice, as a modification ofthe waveform arrangement of FIG. 3. As shown in FIG. 4, the supplementalovertly-human-perceptible audio is added to the media stream coincident(i.e., overlapping in time) with the audio watermark waveform. Asillustrated by way of example, the supplemental audio waveform could bea relatively high frequency, relatively high amplitude waveform comparedwith what might be the underlying audio content of the coincident mediastream segment and perhaps compared with the audio watermark waveform.

The combination of this supplemental audio content with the audiowatermark and the underlying audio content could thus result in audiothat is predominantly the supplemental audio content, so that the user210 may likely hear the supplemental audio content as an interruption ofthe underlying audio content rather than or in addition to hearing anaudio effect of the audio watermark as a distortion of the underlyingaudio content.

A computing system could add such supplemental audio content to themedia stream at the time the audio watermark is being added to the mediastream. For instance, the computing system could add into the mediastream a combination of the supplemental audio content and the audiowatermark, thus concurrently (i) watermarking the media stream and (ii)adding into the media stream the supplemental audio content to help maskthe audible effect of the audio watermark with respect to the underlyingaudio content. More specifically, the computing system could add intothe media stream the supplemental audio content encoded with the audiowatermark. Here, for instance, the computing system could operate asdiscussed above to determine a time point in the media stream at whichto insert the audio watermark, and the computing system could thenresponsively insert into the media stream at that time point not justthe audio watermark but the combination of the audio watermark and thesupplemental audio content.

Further, in this implementation, as a variation from the illustration ofFIG. 4, the computing system might fully splice into the media streamthe combination of the supplemental audio content and the audiowatermark, i.e., replacing the coincident segment of the underlyingaudio content. That way, the resulting media stream at that segmentwould be just the supplemental audio content and the audio watermark.And the computing system could add appropriate fading to help smooth thetransition into and back out of that added audio.

Alternatively, rather than adding the combination of the audio watermarkand the supplemental audio content, a computing system could receive themedia stream already including the audio watermark and could detect theaudio watermark and responsively add the supplemental audio content tobe coincident with the detected audio watermark. Here, for instance, thecomputing system could detect the existing audio watermark in largelythe same manner as discussed above. And the computing system might thenquery the code-mapping server 220 to determine and possibly obtain fromthe supplemental-content server 222 the supplemental audio content to beadded coincident with the audio watermark. And the computing systemcould then add that supplemental audio content into the media streamcoincident in time with the preexisting audio watermark.

Any of various entities could implement this computing system and thuscarry out these or other such operations.

By way of example, the content presentation device 206 could do so.

For instance, if the content presentation device 206 inserts the audiowatermark into the media stream, the content presentation device 206could also insert together with the audio watermark the supplementalaudio content to help mask the audio watermark and possibly as a cue forthe interactive event that the audio watermark would trigger.

Alternatively, if the media stream already contains the audio watermark,the content presentation device 206 could detect the presence of theaudio watermark and could responsively add the supplemental audiocontent coincident with the detected audio watermark. To facilitate thisas the content presentation device 206 is playing out the media stream,the content presentation device 206 could operate on buffered upcomingcontent of the media stream. For instance, the content presentationdevice 206 may regularly receive and buffer media content that thecontent presentation device 206 is going to present. The contentpresentation device 206 could thus evaluate that buffered media contentin search of the audio watermark and, upon finding the audio watermark,could responsively add the supplemental audio content with timeplacement selected to be at least partially coincident with timeposition of the audio watermark.

As another example, an intermediary or other entity in the mediadistribution path along which the media stream would flow to the contentpresentation device could carry out such operations. For instance, thecontent source 200, content distribution system 202, or receiver 204could likewise add the supplemental audio content together with theaudio watermark or could detect pre-existing presence of the audiowatermark in the audio content of the media stream and could add thesupplemental audio content similarly with time placement selected to beat least partially coincident with the time position of the audiowatermark.

FIG. 5 is a flow chart depicting a method that could be carried out inaccordance with the present disclosure. This method could be carried outby a computing system at one more entities such as at one of theentities discussed above for instance.

As shown in FIG. 5, at block 500, the method involves receiving a mediastream that defines a sequence of audio content presentable by a contentpresentation device. And at block 502, the method involves modifying themedia stream to produce a modified media stream that defines thesequence of audio content, and outputting the modified media stream forpresentation by the content presentation device, the modified mediastream including an audio watermark that is machine-detectable totrigger an interactive event, and the modifying of the media streaminvolving adding into the media stream supplemental audio contentcoincident with the audio watermark, to help mask the audio watermark inthe modified media stream during presentation of the modified mediastream by the content presentation device.

In line with the discussion above, the sequence of audio content definedby the media stream could be an audio track of the media stream or couldbe the media stream itself as in the case of an audio-only media stream.Further, the sequence of audio content defined by the media stream ishuman-perceptible when presented by the content presentation device. Forinstance, the audio content could have a frequency range that lieswithin the frequency range of typical human hearing, such as from 20 Hzto 20 kHz.

Further, as discussed above, the supplemental audio content is similarlyhuman-perceptible when presented by the content presentation device andcould be structured to have an amplitude and/or one or more other audiocharacteristics that help the supplemental audio content be heard whenpresented concurrently with or as a replacement for a segment of theunderlying audio content of the media stream.

In addition, as discussed above, the supplemental audio content coulddefine an audio cue for notifying a human user of the interactive event.For instance, the supplemental audio content could be a sound effectthat is associated with a subject of the interactive event or otherwisematching a characteristic of the interactive event, so as to helpattract the user to the interactive event. And as further noted above,the interactive event could involve presentation of a prompt for a userto purchase a good or service advertised in the media stream, amongother possibilities.

Also in line with the discussion above, the audio watermark could bemachine-detectable by having a predefined format such as a pre-pendedsync symbol or the like, so that a machine (e.g., one of the entitiesdiscussed above) can detect the watermark and can then read a code orother data represented by the watermark.

Yet further, as discussed above, the audio watermark could be detectableto trigger the interactive event by a second device during presentationby the content presentation device of the audio content of the modifiedmedia stream. For instance, the audio watermark could represent a codeor other data that a device could detect and to which the device mayrespond by taking an action to initiate the interactive event.

Still further, in an embodiment as discussed above, the media stream asreceived may not include the audio watermark, and the supplemental audiocontent may be encoded with the audio watermark, e.g., as an audiocombination of the supplemental audio content and the audio watermark.And in that case, the act of adding into the media stream thesupplemental audio content coincident with the audio watermark couldinvolve adding into the media stream the supplemental audio contentencoded with the audio watermark. For instance, this could involveadding the supplemental audio content encoded with the audio watermarkinto the media stream at a time position in the media stream that isdetermined or otherwise selected based on a fingerprint-based ACRanalysis as discussed above or the like.

Alternatively, as further discussed above, the media stream as receivedmay include the audio watermark already. And in that case, the act ofadding into the media stream the supplemental audio content coincidentwith the audio watermark could involve (i) determining a time positionof the audio watermark in the media stream such as by detecting presenceof the audio watermark in the media stream, the detecting being at thetime position, and (ii) based on determining the time position of theaudio watermark in the media stream, adding into the media stream thesupplemental audio content coincident with the determined time position,i.e., coincident with at least a portion of the audio watermark.

As additionally discussed above, this method could be carried out by thecontent presentation device. Or the method could be carried out by anintermediary in a path of transmission of the media stream to thecontent presentation device, among other possibilities. For instance,the method could be carried out by an MVPD that conveys the media streamalong the path, among other possibilities. Or in a scenario where thecontent presentation device is a television, the intermediary might be aset top box that serves the television.

FIG. 6 is next a simplified block diagram of an example computing systemthat could be operable in accordance with the present disclosure. Thiscomputing system could be implemented at and by one or more entities asdiscussed above, among other possibilities, so the components of thecomputing system could be components of one or more such entities. Asshown in FIG. 6, the example computing system includes a networkcommunication interface 600, a processing unit 602, non-transitory datastorage 604, any or all of which could be integrated together or, asshown, communicatively linked together by a system bus, network, orother connection mechanism 606.

Network communication interface 600 could comprise one or more physicalnetwork connection mechanisms to facilitate communication on a network,and/or for engaging in direct or networked communication with one ormore other local or remote entities. As such, the network communicationinterface could comprise a wireless or wired Ethernet interface or othertype of network interface, for engaging in IP communication and/or othertype of network communication.

Processing unit 602, could comprise one or more general purposeprocessors (e.g., microprocessors) and/or one or more specializedprocessors (e.g., application specific integrated circuits). Andnon-transitory data storage 604 could comprise one or more volatileand/or non-volatile storage components, such as optical, magnetic, orflash storage.

As shown, the data storage 604 of the example computing system storesprogram instructions 608, which could be executable by processing unit602 to carry out various operations described herein, such as theoperations of the method of FIG. 5 for instance.

Various features described above could be implemented in this context aswell, and vice versa.

Finally, FIG. 7 is a simplified block diagram of an example contentpresentation device that could be operable in accordance with thepresent disclosure. In line with the discussion above, this contentpresentation device could take various forms. For instance, it could bea television, a loudspeaker, a pair of headphones, or other device thatoperates to receive and render audio content. Numerous other examplesare possible as well.

As shown in FIG. 7, the example content presentation device includes acontent input interface 700, a content presentation interface 702, anetwork communication interface 704, a processing unit 706, andnon-transitory data storage 708, any or all of which could be integratedtogether or, as shown, communicatively linked together by a system bus,network, or other connection mechanism 710.

Content input interface 700 could comprise a physical communicationinterface for receiving media content to be presented by the contentpresentation device. As such, the content input interface 700 couldinclude one or more wired and/or wireless interfaces for establishingcommunication with and receiving media content in analog or digital formfrom a receiver or other device or system. For example, the media inputinterface 700 could include one or more interfaces compliant withprotocols such as DVI, HDMI, VGA, USB, BLUETOOTH, WIFI, among numerousothers.

Content presentation interface 702 could then comprise one or morecomponents to facilitate presentation of the received media content. Byway of example, the content presentation interface 702 could compriseuser-interface components such as a display screen and a loudspeaker, aswell as one or more drivers or other components for processing thereceived media content to facilitate presentation of the content.

Network communication interface 704 could comprise a physical networkconnection mechanism to facilitate communication on a network, and/orfor engaging in direct or networked communication with one or more otherlocal or remote entities. As such, the network communication interface704 could comprise a wireless or wired Ethernet interface or other typeof network interface, for engaging in Internet Protocol (IP)communication and/or other type of network communication.

Processing unit 706 could then comprise one or more general purposeprocessors (e.g., microprocessors) and/or one or more specializedprocessors (e.g., application specific integrated circuits). Andnon-transitory data storage 708 could comprise one or more volatileand/or non-volatile storage components, such as optical, magnetic, orflash storage. Further, as shown, data storage 708 stores programinstructions 712, which could be executable by processing unit 706 tocarry out various operations described herein.

Various features described above could be implemented in this context aswell, and vice versa.

Further, the present disclosure also contemplates a non-transitorycomputer readable medium that is encoded with, stores, or otherwiseembodies program instructions executable by a processing unit to carryout various operations as described herein.

Exemplary embodiments have been described above. Those skilled in theart will understand, however, that changes and modifications may be madeto these embodiments without departing from the true scope and spirit ofthe invention.

For instance, while the above discussion focused on audio watermarks,the principles discussed could be extended to apply with respect tovideo watermarks, as video watermarks might distort underlying videocontent, in which case presenting overtly human-perceptible videooverlay-content coincident with the video watermark may help to mask thevideo watermark and could likewise serve as a cue for an interactiveevent that would be triggered by the video watermark. Other examples mayexist as well.

What is claimed is:
 1. A method comprising: receiving a media streamthat defines a sequence of audio content; and modifying the media streamto produce a modified media stream that defines the sequence of audiocontent, and outputting the modified media stream, wherein the modifiedmedia stream includes an audio watermark that is machine-detectable totrigger an interactive event, wherein modifying the media streamcomprises adding into the media stream supplemental audio contentcoincident with the audio watermark, and wherein the media stream asreceived includes the audio watermark, and wherein adding into the mediastream the supplemental audio content coincident with the audiowatermark comprises (i) determining a time position of the audiowatermark in the media stream and (ii) based on the determining, addinginto the media stream the supplemental audio content coincident with thedetermined time position.
 2. The method of claim 1, wherein the sequenceof audio content defined by the media stream is human-perceptible whenpresented by a content presentation device.
 3. The method of claim 2,wherein the supplemental audio content is also human-perceptible whenpresented by the content presentation device.
 4. The method of claim 2,wherein the supplemental audio content defines an audio cue fornotifying a human user of the interactive event.
 5. The method of claim4, wherein the supplemental audio content matches a characteristic ofthe interactive event.
 6. The method of claim 1, wherein the interactiveevent comprises presentation of a prompt for a user to purchase a goodor service advertised in the media stream.
 7. The method of claim 1,wherein the audio watermark is detectable to trigger the interactiveevent by a second device during presentation by a first device of theaudio content of the modified media stream.
 8. The method of claim 1,wherein the method is carried out by a content presentation device. 9.The method of claim 1, wherein the method is carried out by anintermediary in a path of transmission of the media stream to a contentpresentation device.
 10. The method of claim 9, wherein the contentpresentation device is a television, and wherein the intermediary is amulti-channel video program distributor (MVPD).
 11. The method of claim9, wherein the content presentation device is a television, and whereinthe intermediary is a set top box serving the television.
 12. Acomputing system comprising: at least one processor; non-transitory datastorage; and program instructions stored in the non-transitory datastorage and executable by the at least one processor to carry outoperations including: receiving a media stream that defines a sequenceof audio content, and modifying the media stream to produce a modifiedmedia stream that defines the sequence of audio content, and outputtingthe modified media stream, wherein the modified media stream includes anaudio watermark that is machine-detectable to trigger an interactiveevent, wherein modifying the media stream comprises adding into themedia stream supplemental audio content coincident with the audiowatermark, and wherein the media stream as received includes the audiowatermark, and wherein adding into the media stream the supplementalaudio content coincident with the audio watermark comprises (i)determining a time position of the audio watermark in the media streamand (ii) based on the determining, adding into the media stream thesupplemental audio content coincident with the determined time position.13. The computing system of claim 12, wherein the sequence of audiocontent defined by the media stream is human-perceptible when presentedby a content presentation device, and wherein the supplemental audiocontent is also human-perceptible when presented by the contentpresentation device
 14. The computing system of claim 13, wherein thesupplemental audio content defines an audio cue for notifying a humanuser of the interactive event.
 15. The computing system of claim 13,wherein the supplemental audio content matches a characteristic of theinteractive event.
 16. The computing system of claim 12, wherein thecomputing system is at a content presentation device.
 17. The computingsystem of claim 12, wherein the computing system is at an intermediaryin a path of transmission of the media stream to a content presentationdevice.
 18. The computing system of claim 12, wherein the interactiveevent comprises presentation of a prompt for a user to purchase a goodor service advertised in the media stream.
 19. A non-transitorycomputer-readable medium having stored thereon program instructionsexecutable by at least one processor to carry out operations comprising:receiving a media stream that defines a sequence of audio content; andmodifying the media stream to produce a modified media stream thatdefines the sequence of audio content, and outputting the modified mediastream, wherein the modified media stream includes an audio watermarkthat is machine-detectable to trigger an interactive event, whereinmodifying the media stream comprises adding into the media streamsupplemental audio content coincident with the audio watermark, andwherein the media stream as received includes the audio watermark, andwherein adding into the media stream the supplemental audio contentcoincident with the audio watermark comprises (i) determining a timeposition of the audio watermark in the media stream and (ii) based onthe determining, adding into the media stream the supplemental audiocontent coincident with the determined time position.
 20. Thenon-transitory computer-readable medium of claim 19, wherein thesequence of audio content defined by the media stream ishuman-perceptible when presented by a content presentation device,wherein the supplemental audio content is also human-perceptible whenpresented by the content presentation device, and wherein thesupplemental audio content defines an audio cue for notifying a humanuser of the interactive event.